The StoryBrand Concept

The StoryBrand concept is a proven approach to copywriting, more information in this podcast episode:

Here is the framework:

  1. a character who wants something
  2. the character has a problem “people file your business under the problem you solve.
  3. the character meets a guide “Customers aren’t looking for a hero. They’re looking for a guide. Lay out your products and services as weapons that will help them save the world
  4. the guide gives them a plan. You need to give your customers a plan. Just three or four steps that explain how easy it is to work with you.
  5. And Calls Them to Action “Customers don’t take action unless they are challenged to take action.”
  6.  That Helps Them Avoid Failure – Heroes are compelled into action because something is at stake
  7. And Ends in a Success – You need to show customers how your products can positively affect their lives.


  1. brotaps on 28th August 2021 at 1:56 pm

  2. lyloalp on 29th August 2021 at 3:07 am

  3. equilia on 30th August 2021 at 4:47 pm

  4. Mishbeimi on 31st August 2021 at 4:46 am – how does viagra work in the body

  5. Stromectol on 31st August 2021 at 7:14 am

    Cialis 20 Mg Walgreens

  6. Actiogy on 31st August 2021 at 10:41 pm

  7. propecia buy on 1st September 2021 at 5:54 am

    Cialis Fertilidad

  8. buy cialis cheap on 5th September 2021 at 6:35 am

    Baclofene Angers

  9. Reakdrire on 6th September 2021 at 9:20 pm

  10. Viagra on 6th September 2021 at 9:45 pm

    Cialis 20 Coupe

  11. Joidall on 7th September 2021 at 7:36 am – where can i buy cialis on line

  12. cresque on 11th September 2021 at 8:07 am

  13. Duptuxure on 16th September 2021 at 1:41 pm

  14. enuxunk on 17th September 2021 at 3:16 am

  15. nearieriz on 17th September 2021 at 11:52 am

  16. brimeEvem on 18th September 2021 at 6:27 am – azithromycin warnings

  17. priligy and viagra on 18th September 2021 at 12:17 pm

    comprar cialis en farmacias de madrid

  18. Zithromax on 18th September 2021 at 3:27 pm

    Viagra Cialis Simili

  19. plaquenil immunosuppression on 19th September 2021 at 1:40 pm

    Il Cialis Forum

  20. Actuals on 20th September 2021 at 8:51 am – lasix furosemide mail delivery

  21. hispola on 21st September 2021 at 7:20 am

  22. alustairl on 21st September 2021 at 7:30 am – hydroxychloroquine pills

  23. renal scan with lasix on 24th September 2021 at 9:14 am

    Cialis Kaufen Aachen

  24. esossydex on 25th September 2021 at 11:21 pm

  25. sluseKirl on 2nd October 2021 at 10:14 pm

  26. driettave on 4th October 2021 at 9:34 am

  27. Prednisone on 4th October 2021 at 7:56 pm

    mezclar viagra y alcohol

  28. dowenfose on 6th October 2021 at 3:48 am

  29. Neurontine on 10th October 2021 at 5:58 am

    Side Effects Cephalexin Dogs

  30. attetty on 11th October 2021 at 7:12 am

  31. Eldridge Clayman on 25th October 2021 at 3:31 pm

    Very good post. I will be facing a few of these issues as well..|

  32. Timika Zinkievich on 26th October 2021 at 12:39 am

    I just couldn’t leave your site before suggesting that I really enjoyed the standard info an individual supply for your visitors? Is gonna be back steadily in order to check out new posts|

  33. Lino Laraway on 26th October 2021 at 2:22 pm

    Hello to every single one, it’s genuinely a nice for me to go to see this web page, it includes priceless Information.|

  34. Marcel Braner on 26th October 2021 at 11:16 pm

    I blog frequently and I really appreciate your information. The article has really peaked my interest. I will bookmark your blog and keep checking for new information about once a week. I opted in for your Feed too.|

  35. Viagra on 30th October 2021 at 4:06 pm

    cialis et yohimbine

  36. Miki Billingsby on 30th October 2021 at 6:17 pm

    Howdy! I know this is somewhat off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!|

  37. Lesha Dykstra on 31st October 2021 at 1:23 pm

    What’s up colleagues, how is the whole thing, and what you would like to say on the topic of this piece of writing, in my view its truly amazing for me.|

  38. eldeftsof on 31st October 2021 at 6:47 pm

  39. Anderson Spitale on 31st October 2021 at 10:27 pm

    Thanks for finally writing about > blog_title < Loved it!|

  40. Stromectol on 1st November 2021 at 2:10 am

    contraindicaciones del cialis

  41. Myncemede on 1st November 2021 at 2:32 am

  42. canadian pharmacy cialis 20mg on 1st November 2021 at 11:27 pm

    Cialis Generika Preiswert

  43. propecia disconts online on 2nd November 2021 at 8:29 am

    Comprar Cialis En Mallorca

  44. cialis for sale in usa on 3rd November 2021 at 3:12 am

    cialis generic 5 mg

  45. Viagra on 3rd November 2021 at 7:33 pm

    how can i get cialis cheap

  46. ererfuche on 4th November 2021 at 8:50 pm

  47. juigmabum on 5th November 2021 at 10:06 am

  48. edulgesog on 7th November 2021 at 2:52 am

  49. flobbygob on 7th November 2021 at 7:44 pm

  50. swavabali on 9th November 2021 at 10:51 am

  51. NowAffedo on 9th November 2021 at 4:29 pm

  52. Lasix on 10th November 2021 at 12:17 am

    How To Take Priligy

  53. Priligy on 11th November 2021 at 9:47 am

    Priligy Origine

  54. prednisone,purchase online on 12th November 2021 at 10:02 pm

    accutane online for sale

  55. Swinditte on 13th November 2021 at 12:59 pm

  56. Myncemede on 21st November 2021 at 4:16 pm

    For Sale Progesterone Internet Over Night Online cialis 5mg online

  57. moniaqppq on 25th November 2021 at 10:13 am

    how to make hydroxychloroquine at home chloroquine purchase

  58. slulsezotf on 26th November 2021 at 8:34 am

    hydroxychloroquine drugs chloroquine side effects

Leave a Comment